Briefly
Connecting Clients with the Right Lawyers, Effortlessly
Team
Shelby S
My Role
Product Designer— Interaction Design, Visual Design, User Flows, Rapid Prototyping
Tool
Figma Miro
- Designing a Seasonal, Sustainable Shopping Experience -
Legal services are essential, but accessing them is often difficult. Clients don’t know where to look, and lawyers struggle to reach potential clients in a reliable, centralized way. The absence of a single platform creates friction in discovering, engaging, and transacting with legal professionals.
To design an effective solution, I explored the end-to-end journey from the client’s need for legal help to lawyer engagement and completion of service. Understanding these pain points was key to ensuring the platform serves both sides effectively.
Client Journey
01.
Shopping fresh becomes a seasonal journey—discover what’s in season, connect with nearby vendors, and curate or customize boxes for any occasion
02.
Searching fresh becomes a guided journey—explore by category, refine by detail, and uncover exactly what you need
03.
Checkout becomes a seamless finish—review, confirm, and await freshness at your door.
04.
Your profile becomes a personal hub—orders, favorites, and preferences at a glance.
Lawyer Journey
01.
Every detail becomes control—inventory, sales, and customer connections at your fingertips.
02.
Searching fresh becomes a guided journey—explore by category, refine by detail, and uncover exactly what you need
- Understanding The Challenge -
1. Clients Lack a Clear Discovery Path
Farmers market shoppers often face uncertainty around vendor availability, product selection, and seasonal offerings. This lack of information makes it difficult to plan visits efficiently or shop with confidence.
2. Fragmented In-Person Interactions Create Friction
From long wait times and crowded stalls to missed purchases and unclear navigation, in-person market experiences can feel disorganized and stressful—especially for time-constrained users.
3. Vendors Lack Tools for Demand Forecasting and Customer Outreach
Vendors often rely on word of mouth or social media to promote their presence, which can be inconsistent and ineffective. Without digital tools to predict customer demand or streamline communication, vendors miss opportunities to optimize inventory and build loyal buyer relationships.
4. Bridging Seasonal Shopping with Everyday Digital Behavior
GreenCart must translate the charm and spontaneity of farmers markets into a structured, repeatable digital experience that supports planning without removing the joy. The design challenge lies in balancing convenience with community, structure with seasonality, and digital habits with in-person traditions.
- Research -
Research Goal
Understand shoppers' planning behaviors and market visit patterns
Identify key friction points in shopping and navigating the market
Discover how vendors manage inventory, sales forecasting, and communication
Learn how a digital tool like GreenCart can support both parties in context
Methods Used
Local Shopper Interviews
I conducted five interviews with local shoppers to gather in-depth qualitative insights on the key aspects of the project.
Many shoppers struggled with knowing what’s in season and felt frustrated by the lack of visibility into nearby vendors. They also wanted more convenient ways to shop, like pre-orders or curated boxes, to save time and reduce uncertainty.
Insight: We learned that shoppers are seeking both transparency and convenience, which highlights the need for a centralized platform that connects them to seasonal produce and local vendors.