Hennessy X Dilraba

Company

Ruder Finn

My Role

Graphic Design Intern

Tool

Photoshop

Adobe Illustrator

After Effects

Introducation

For this campaign, Hennessy collaborated with Dilraba, one of China’s most influential celebrities, to present and promote their product. Our team developed a series of creative visuals and marketing materials that highlighted Dilraba’s elegant image while aligning with Hennessy’s sophisticated brand identity. By combining strong celebrity influence with refined design, the campaign aimed to enhance brand visibility and create a memorable impression among a wide audience.

Celebrity Postcard

The first part of the campaign was a series of collectible postcards featuring Dilraba. Each postcard was included as a special gift when clients purchased the product. I combined images of the celebrity with the product, adding effects such as smoke, glitters, and other visual elements to create a mysterious and refined atmosphere that aligned with the brand’s guidelines. This approach elevated the visual appeal of the postcards while reinforcing the luxurious and elegant image of the campaign.

Social media Feature article

As part of the Hennessy × Dilraba campaign, we produced a long-form social media article to highlight the collaboration in a more narrative and editorial way. We designed a custom typographic layout that blends modern elegance with a youthful edge, echoing both Hennessy’s heritage and Dilraba’s vibrant personality. The layout and visual elements were carefully crafted to ensure a cohesive storytelling flow, making the content both visually striking and highly shareable across platforms.