For this campaign, I collaborated with my team to create a dynamic marketing series for a special Hennessy × NBA collaboration. The project included a long-form article enhanced with interactive GIFs and motion graphics, blending storytelling with engaging visual elements. Leveraging my illustration background, I transformed product images, KOL photos, and event pictures into unique visuals that reinforced the campaign’s energetic and premium feel.
Influencer Poster Series
For the first stage of the campaign, we designed a series of posters in collaboration with influencers. Using the photos they provided, I incorporated illustrated elements to amplify the energy and capture the vibrant spirit of the collaboration. Product close-ups were integrated into the compositions to highlight key features and maintain brand visibility, resulting in eye-catching visuals that seamlessly blend illustration, product storytelling, and influencer presence.
Posters with graphic motion
Our team created a series of posters featuring motion graphics to convey energy and excitement. We incorporated numerous hand-drawn illustrated components to maintain a consistent visual style across all assets. The motion graphics bring the illustrations to life, adding dynamic movement that captures the vibrancy of both the NBA and Hennessy, while ensuring the campaign feels cohesive and engaging.
Photo Editing and Final Touches
For this part of the campaign, we worked with official photos provided by Hennessy. Our team carefully edited and refined the images to align with the overall campaign style. We also added the required legal lines and branding elements, ensuring that every asset met the brand’s guidelines and maintained a polished, cohesive look.
