Hennessy X Jackson Wang
Company
Ruder Finn
My Role
Graphic Design Intern
Tool
Photoshop
Adobe Illustrator
After Effects
Introducation
During my internship at Ruder Finn Shanghai, I participated in a high-profile campaign for Hennessy in collaboration with Chinese celebrity Jackson Wang. Our team developed a series of promotional marketing materials to support the campaign launch across multiple platforms. My contributions included creating e-commerce posters, interactive GIFs for the brand’s official channel on Chinese leading social media platforms, and adapting visual assets to align with both Hennessy’s luxury brand identity and Jackson Wang’s vibrant personal style.
Interactive GIFs
To enhance audience engagement on social media, I designed a series of interactive GIFs tailored for the campaign’s marketing channel. These GIFs were used to encourage user participation and dynamically highlight key campaign messages. I created the visual assets in Adobe Illustrator and Photoshop, then animated them in After Effects to bring the designs to life.
Social media
For the social media campaign, our team designed a series of posters to build excitement and engagement online. We developed three themed chapters, each accompanied by a unique poster that visually reflected the campaign’s concept. By presenting the story in chapters, we created a sense of narrative progression that encouraged the audience to follow along and explore the full campaign. This approach helped make the social media content more dynamic and immersive, drawing viewers into the campaign’s storyline.
Commercial video
In this section, I included the official commercial video created for the campaign. I used Adobe Illustrator and Adobe After Effects to edit and combine all visual components, ensuring a cohesive and polished final result. I also followed Hennessy’s design guidelines closely, including the placement of the legal line and other required brand elements to maintain consistency with the overall campaign identity.
Marketing Posters
E-commerce Promotional materials
For the e-commerce promotional materials, I designed a diverse range of layouts to support the campaign across major online retail platforms. Using the original product and celebrity images as a foundation, our team developed multiple design variations, each tailored to highlight different promotional messages and platform requirements. The goal was to maintain a cohesive visual identity while adapting the content to fit the unique layout and marketing strategies of each platform, ensuring maximum visibility and engagement.
