Moët & Chandon-Moon Festival

Company

Ruder Finn

My Role

Graphic Design Intern

Tool

Photoshop

Adobe Illustrator

After Effects

Introducation

For this campaign, our team was tasked with designing a Moon Festival gift box for Moët & Chandon’s client. We began from the initial concept stage, brainstorming ideas together and refining them until we reached the final design solution. In addition to the gift box itself, we created a series of commercial posters and marketing materials to promote the product, ensuring a cohesive visual identity across all campaign assets.

Moon festival gift set

Final Visual Rendering

Sketches

I started designing the packages based on the brand’s design guidelines. Using Photoshop, I sketched out several initial ideas and then presented them in a team pitch for feedback and discussion. This process helped refine the concept and guided us toward the final design solution.


Marketing Material

For the marketing materials, our team designed a long-form online article enhanced with interactive GIFs to create a more engaging reading experience. We also developed a series of online posters featuring motion graphics to capture attention and communicate the campaign’s theme in a dynamic and visually appealing way.